![]() The next generation of LinkedIn Sales Navigator is focused on turning deep, real-time data into actionable insights.įirst off, LinkedIn’s Economic Graph – an 850-million member, 58-million company real-time digital representation of the global economy – empowers us to give you insights no other provider can. We’re building our platform to help you turn all your sellers into top performers and, ultimately, help you sell in the way today’s buyers want to buy. But those actions are difficult on their own, without the right tools in place.Įnter – the next generation of LinkedIn Sales Navigator. That’s the playbook for winning in sales today. Going beyond shared connections to find hidden allies.Identifying buyers when they are ready to engage.Focusing on the opportunities that matter the most.What is working? We found that the highest-performing sellers actually spend less time selling and more time on activities like: Second, an influx in virtual selling driven by the pandemic has caused response rates on sales emails to drop by over 30%.Īnd, more recently, worries about an impending recession have prompted companies to cut budgets, making selling that much harder – 68% of organizations reported missing their sales targets in July 2022. In fact, LinkedIn analysis has shown that sales professionals who regularly share content are 45% more likely to exceed quota.The B2B landscape is going through a seismic shift, with massive headwinds working against salespeople.įirst, the window of opportunity to influence buyers has narrowed research from Gartner found that just 5% (!) of the buyer journey is spent with a rep. When done consistently and effectively over time, sales professionals can come to be known as thought leaders in their industry and trusted advisers to their customers, ultimately leading to more closed business. Even better, it will show up, front and center in their Sales Navigator homepage feed, keeping content sharing top of mind for sales teams and eliminating the friction of having to log into a new solution in order to share.”Įmphasizing the benefits of the updates “For sales professionals, sharing the right content with prospects and customers is key for building trust and nurturing them down the funnel. LinkedIn explains “This integration connects Elevate and Sales Navigator in a simple, but effective, way every day, Sales Navigator users will get one custom alert encouraging them to share a piece of content from Elevate. ![]() Moreover, as part of the quarterly update, Sales Navigator will now let users sort Custom Lead Lists by Name Account and Geography, and Custom Account Lists can be sorted by Name and Geography.Īdditionally, LinkedIn also expanded search results for Sales Navigator from 1,000 maximum to 2,500 in its latest update, giving sales teams more prospects at a time. ![]() Users will be able to access the content without having to log into Elevate, and then share it on LinkedIn as well as Twitter and Facebook. The feature brings Elevate content into the Sales Navigator homepage feed of alerts. ![]() The unification of Elevate and Sales Navigator gives you the ability to share curated content directly on the sales platform. ![]() LinkedIn first launched Elevate - an app designed to help users curate and share content on LinkedIn, Twitter and Facebook - in 2015. The latest feature update to LinkedIn’s sales prospecting tool represents the company’s latest attempt to attract sales specialists into spending more of their working day on the business site. LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. ![]()
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