The cranberry flavor has not been the only Red Bull flavor to be discontinued throughout the years. Have There Been Other Discontinued Flavors? The petition has acquired more than 9,000 signatures and continues to receive more. The flavor was beloved by many, and a petition has been started by fans in the hopes that Red Bull will see it and consider the plea to return the flavor to their portfolio. It is difficult to find an official statement from Red Bull regarding the discontinuation, however, in 2020, this Reddit user stated that they were able to get a response from the company confirming that Cranberry was officially out. The less popular flavors are discontinued to make room for new products in the future which may have a stronger appeal to the brand’s customers.Īnother reason for the flavor to be discontinued was that Red Bull wished to have a flavor that could be available all year round and would be considered evergreen.Ĭranberry is a flavor often associated with the holiday season and may not have been as popular throughout the remainder of the year.Ĭranberry was replaced with the Watermelon flavor which was designed to be the new year-round flavor kept permanently in the Red Bull product list. This is a common tactic for companies to participate in to keep their flavor lineup consistently changing and relevant. One reason and potentially the biggest factor is lower demand as compared to the other flavors offered. The Cranberry flavor originally associated with the Red Edition of Red Bull has been permanently replaced with Watermelon. Yes, Cranberry Red Bull was discontinued in 2016. However, it is difficult to determine if the popular beverage was officially discontinued or has been experiencing supply chain shortages amid increased demand from consumers. Most recently, Cranberry Red Bull in particular has become increasingly difficult to find, and fans fear that the flavor has become yet another discontinued flavor in the company’s ever-changing portfolio. The brand is known for offering a wide variety of limited edition flavors, which includes removing old flavors regularly to make room for new and improved varieties. Red Bull is one of the most popular energy drinks on the market in the United States.
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